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Target Customer Engagement

Social sign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.

But once customers (either actual or potential) are logged into your site, that’s when the real work begins. That work is engaging those customers, keeping them engaged, and converting clicks into purchases.

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Risk

So you’ve been looking at adding social sign-on to your website. You’ve become acquainted with the social sign-on landscape, you’re familiar with the advantages of using social sign-on, and you’re ready to delve a little deeper into the subject.

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With Facebook joining the OpenID Foundation, and more and more websites integrating their services with other third-party websites via oAuth and OpenID, its quite obvious the future of the web is relying on these authorization technologies to provide a fluid end user experience. However, in order to understand exactly how this will impact end users, site owners, and content creators, first we have to explore exactly what these technologies do.

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