Twitter

Think about how many hours each day you socialize with friends online, and then think about how many hours a day you socialize with friends in person. Yeah, it’s not even close. Businesses have surely noticed this growing divide and have been trying to capitalize on this digital trend for years, but the ever expanding online environment continues to keep statistics vague. Let’s take a look at current projections.

Continue reading »

So you think you have a lot of social clout? Social clout is a more difficult concept than most people think. The creators of Klout have created an algorithm to determine exactly how much influence someone has over their social networks. The interesting thing about a Klout score is that numbers mean nothing and true influence means everything. You cannot fake a Klout score—so far anyways.

Continue reading »

Social networking sites have given non-profits an incredible portfolio of free tools to use to boost their public image, garner new volunteers, and raise money. Did I mention they’re free?

Continue reading »

One of the fantastic things about social networking is that it is still evolving. But it’s not evolving because the social media sites themselves are trying to change in any way, but rather because users behavior is changing and adapting to these new systems. In the social networking landscape, it is not the networks that drive innovation; it is the users who drive the network toward change.

Continue reading »

What’s interesting about the growth of social media is that it has grown largely independent of search engines. That is, social networks have been fairly closed off places for the majority of their existence. That means that all the information and links shared through social networks wasn’t directly boosting your SEO. It was helping boost your brand name recognition and perhaps helping customers find ways to engage with you brand, but it wasn’t helping your Google rank.

Continue reading »

Google is no longer a search engine; Google’s zeitgeist has permeated very aspect of online life, including social media. To speak to the breadth of Google’s online influence, it is foreseeable that in the very-near future we might all be using Google’s cloud-based Chrome operating system to load our Google Chrome browser to do a Google search or to check our Gmail email, all the while social networking on Google Buzz. Needless to say, Google is an important part of our Internet-based lives.

Continue reading »

600 million daily searches and 10 billion tweets later Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-quality users.

Continue reading »

So you’ve found out that your WordPress blog is one lonely blog in the great big sea of 17,728,005 WordPress blogs (at the time of writing). And there are 384 new posts on WordPress every minute.

Continue reading »

So you have gotten past the weird Swahili-based name of Joomla and you created a site—kudos. Now comes the easy part, marketing your site. The easiest way to get traffic to your blog or site is to install social media plugins; this will allow you to leverage your existing online connections into page traffic.

Continue reading »

How Influential Are You?

If you’re in the social media marketing game, you know that more important than having a large number of followers is getting influential people to follow and share your content. As a social media brand manager this becomes even more important. If you are on Twitter, sharing links and publishing great content, you want the most influential people out there digging your stuff and sharing it with their hordes of followers as well. This will not only increase your Twitter following, but it will most likely raise the awareness of your brand and result in more profits.

Continue reading »
Social login powered by Gigya