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linkedin

With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a dumping ground for your CV and not as the powerful network it is, you’ve been missing out. What can LinkedIn do for you? We’re taking a closer look at 15 simple ways to enhance your LinkedIn experience and make better use of your network. Whether you are a contractor, executive or new college grad, you will expand your network and opportunities by integrating these effective tips.

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Social Strand Media

Social media consultant Tracy Sestili knows how overwhelming social strategy can be for organizations large and small. A regular keynote speaker and writer, Sestili ‘s easy to implement and practical advice allows brands to leverage the power of social networks quickly and efficiently. Her social consulting firm Social Strand Media provides a full range of services that include social media goal-setting and strategy, setup, campaign management, analysis and more.

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Twylah Co-founder Kelly Kim

Last week, Twylah co-Founder Eric Kim filled our readers in on the many ways his tool helps brands take Twitter to the next level by aggregating tweets on customized brand pages. Presiding over his company’s own tweeting is the other half of the Twylah equation, co-Founder Kelly Kim.

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"Twylah Founder Eric Kim"

Chances are you’ve long given up on testing new Twitter apps and tools even if you count yourself as an early-adopter or brand manager. That’s because there are hordes of new ones cropping up and most serve very specific, if not niche, needs. As today’s interview will suggest, however, you should probably reconsider your resistance for at least one of those apps. Twylah identifies Twitter’s major flaws, cleans them up through effective features and capabilities and allows for users to take effective control over their Tweets and their brand.

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Lava Row

Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is still around, most of you reading this article are no doubt cognizant to the fact that many marketing and ad campaigns are now found on social networks… and that poses some unique conundrums for organizations looking to quickly push their brand without participating.

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Target Customer Engagement

Social sign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.

But once customers (either actual or potential) are logged into your site, that’s when the real work begins. That work is engaging those customers, keeping them engaged, and converting clicks into purchases.

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Risk

So you’ve been looking at adding social sign-on to your website. You’ve become acquainted with the social sign-on landscape, you’re familiar with the advantages of using social sign-on, and you’re ready to delve a little deeper into the subject.

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You’ve decided to implement social sign-on on your website. That’s potentially a good move. However, there are several factors that you need to consider before implementing social sign-on.

Let’s take a look at four factors that you should consider when implementing social sign-on.

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Login with Facebook

Social Sign-On is a form of authentication that allows end-users to register and login to websites with existing social identities such as their Facebook, Google or Twitter accounts. With 75% of consumers inclined to leave websites that require registration, Social Sign-On remedies many common conversion headaches and has been quickly embraced. Additionally, it broadens reach, increases engagement and tap into valuable social APIs.  

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Etsy. The name alone conjures up images of grey woolen scarves made by loving hands around the family dining table. In fact, the vision is not far off. Hundreds of thousands of artists have flocked to set up ‘shop’ from the comfort of their own home, peddling their artistic or vintage wares in ways unimaginable at local craft fairs.

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