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Social media is the next big frontier for marketers. It’s a gigantic space with billions of members worldwide that self-identify by profession, age, location, relationship status, tastes in music, movie preferences, favorite foods, and more. Who needs market research anymore? All you have to do is clue in to a certain demographic by interacting on social media and people who are searching for what you have to offer will come to you. It’s a way to reach out to and interact with your best customers—those who will be your brand evangelizers and will recommend your products and services to their friends—on an ongoing basis and keep them in the fold.

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