Social Sign-On is a form of authentication that allows end-users to register and login to websites with existing social identities such as their Facebook, Google or Twitter accounts. With 75% of consumers inclined to leave websites that require registration, Social Sign-On remedies many common conversion headaches and has been quickly embraced. Additionally, it broadens reach, increases engagement and tap into valuable social APIs.
Supply and demand! The Internet’s proven to be a social juggernaut in the past few years, with countless places for users to discuss and share ideas. An emerging business dilemma is that there are so many new sites each week that some people are getting tired of creating new accounts for them all. The demand for a single sign-on future is huge, and many competitors are scrambling to offer the desired supply of tools to meet users’ needs.
Imagine if every time you met someone new in life you needed to first tell them not only your name, but also your age, email, phone number, name of your first pet, and were then told to say some secret word that you’re not allowed to tell any of your other friends. Crazy, right? This is the current state of the digital age though, with information swirling around the globe in seconds using advanced technology, yet remaining oddly restricted and primitive at times. OAuth aims to change all of that.
Single sign-on is a great way to authenticate users without having to keep and track usernames and passwords for all your site members. It’s also great for users, because they don’t have to create new credentials for your site. In addition, using single sign-on plugins like Login with Facebook, Twitter, Google, and more, lower the barrier of entry for new users to join your site.
Just five years ago, the Internet was ripe to expose a perfect concoction of interactive design coupled with applications catering to the user experience. More people were discovering information, participating in discussions, sharing content and purchasing. Yet just as we welcomed in the age of Web 2.0, there was something missing for the average user: a means of accessing the growing numbers of sites easily and securely.
Social Sign On (“SSO”) enables website and mobile application users to authenticate using their existing social network credentials from providers such as Facebook, Twitter, Google, etc. Most users have noticed this trend on sites like Answers.com or Fox News. Here are some of the benefits of social sign-on:
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There is one reality all of us are familiar with: multiple accounts. It’s hard to find somebody who is at least a semi-regular on the web surfer who doesn’t maintain multiple accounts. For example, an person may have:
- several email accounts - perhaps one Yahoo account plus two Gmail accounts (one personal and one "family" account that is shared with family members)
- a Twitter account for personal and business interests
- a Facebook account for keeping up with their social graph.
- a PayPal account for online commerce
- a Windows Live Messenger account for chat
Have you ever wondered if Single Sign On (SSO) is right for your website? Can it be adapted for your specific needs? Will it increase user-friendliness without compromising privacy and security? Let’s see if we can sort it all out together.