Social media

The articles in this series, titled “Social Success Stories”, explore social media successes by platforms and organizations.

Dell & Social Media: A Social Success Story

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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations

The Humane Society of the United States is one of the largest and most successful non-profit organizations operating in the social space with over 700,000 Facebook fans and 55,000 Twitter followers to date. As the nation’s largest animal rights and welfare organization, the information it disseminates and campaigns it runs reach a large contingency of advocates.

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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the new medium. In this article, we examine how one of the world’s largest IT corporations chose to embrace the social web to drive measurable results. By streamlining, harmonizing, personalizing and selling, organizations large and small can learn from Dell’s innovative approach in the sector.

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Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape. In his research, he addresses how companies structure and manage their social CRM initiatives, how they integrate their sites with social media sites like Facebook and Twitter, and how companies staff their social CRM teams. He discusses where to allocate your funds to enable growth both through advertising and by building an army of external brand advocates. In this article, we will discuss the major learnings from Owyang’s research.

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Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.

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Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

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These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

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When it comes to the topic of social media, few people leverage more experience and knowledge than J.D. Lasica. A veteran journalist and entrepreneur, Lasica turned his attention to the social sector as a strategist, blogger and author before it became a buzzword.  He is a frequent guest speaker and lecturer on social media, marketing and technology and has written several books on the subject.

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How Influential Are You?

If you’re in the social media marketing game, you know that more important than having a large number of followers is getting influential people to follow and share your content. As a social media brand manager this becomes even more important. If you are on Twitter, sharing links and publishing great content, you want the most influential people out there digging your stuff and sharing it with their hordes of followers as well. This will not only increase your Twitter following, but it will most likely raise the awareness of your brand and result in more profits.

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