Social Marketing

Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

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These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

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When it comes to the topic of social media, few people leverage more experience and knowledge than J.D. Lasica. A veteran journalist and entrepreneur, Lasica turned his attention to the social sector as a strategist, blogger and author before it became a buzzword.  He is a frequent guest speaker and lecturer on social media, marketing and technology and has written several books on the subject.

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Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand metrics” can as well. This makes it all the more imperative to understand the fast-paced opportunity and how we can redefine the way we get results through social media.

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What is it?

For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their consumers.

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Many companies are adding twitter to their Social CRM arsenal and if used properly can warrant a lot of success. It’s easy to see the value in Facebook and blogging, but some people struggle in finding the worth of 140 characters.

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In previous articles, we’ve talked about cool Facebook social plug-ins that were introduced last year by Mark Zuckerberg at the F8 conference. The Login plug-in is great for creating a better user experience on your website, and the Comments plug-in is great for helping build a community of brand followers. But what about plug-ins that create a better user experience on your website AND help you create a community? Voila! The Recommendations and Activity Feed plug-ins (Facebook is so cool. They think of everything).

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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