Social Marketing

Tactics for Getting Retweeted

April 7, 2011

Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

Social Commerce: To Tweet or Not to Tweet (Do's and Don'ts of Tweeting for Your Brand)

March 30, 2011

These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

SocialMedia.biz Founder J.D. Lasica Discusses Social Media Strategy

March 29, 2011

When it comes to the topic of social media, few people leverage more experience and knowledge than J.D. Lasica. A veteran journalist and entrepreneur, Lasica turned his attention to the social sector as a strategist, blogger and author before it became a buzzword. He is a frequent guest speaker and lecturer on social media, marketing and technology and has written several books on the subject.

Redefining Brand Metrics Through Social CRM

February 7, 2011

Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand metrics” can as well. This makes it all the more imperative to understand the fast-paced opportunity and how we can redefine the way we get results through social media.

Defining Social CRM Strategy

January 26, 2011

What is it?

For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their consumers.

Twitter and Your Social CRM Strategy

January 12, 2011

Many companies are adding twitter to their Social CRM arsenal and if used properly can warrant a lot of success. It’s easy to see the value in Facebook and blogging, but some people struggle in finding the worth of 140 characters.

Creating Communities and Better User Experiences: The Facebook Recommendations and Activity Feed Plug-ins

January 10, 2011

In previous articles, we’ve talked about cool Facebook social plug-ins that were introduced last year by Mark Zuckerberg at the F8 conference. The Login plug-in is great for creating a better user experience on your website, and the Comments plug-in is great for helping build a community of brand followers. But what about plug-ins that create a better user experience on your website AND help you create a community? Voila! The Recommendations and Activity Feed plug-ins (Facebook is so cool. They think of everything).

How to Get Traffic From Social Plugins

December 20, 2010

SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

Social Marketing

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