social graph

Target Customer Engagement

Social sign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.

But once customers (either actual or potential) are logged into your site, that’s when the real work begins. That work is engaging those customers, keeping them engaged, and converting clicks into purchases.

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The social graph. No other concept has so fluidly permeated the vernacular that it’s tough to decide which accolade Mark Zuckerberg will be remembered for first: founding the largest ‘social graph’ in the world or coining the term. The term, graphically represented by a sociogram, is applied to an abstract concept which maps and illustrates online connections and it’s a powerful tool that is used to great effect. Yet despite its assured potential, the social graph does have an Achilles Heel: portability.

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Facebook Open Graph

Facebook and Open Graph have effectively begun the process of integrating the social network into the rest of the web. The question is, what does this mean for the future of media outlets, third-party websites and developers, and other, competing social networking environments?

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Facebook Login Button

Back at the F8 Conference in April, Mark Zuckerberg announced the demise of Facebook Connect and the rise of what he called the “social graph.” The social graph is the idea that everything we do should be socially integrated on the web.

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