social customer relationship management

What is it?

For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their consumers.

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Social Media provides both consumers and marketers with an unprecedented ability to interact and form larger communities of discussion around specific industries and even specific products.  By properly embracing social media, companies can identify trends within these communities to improve the user experience of their customers and potential customers alike, resulting in increased sales and customer satisfaction.

Here are 10 things your company can do to improve your user experience by harnessing the power of social media:

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