Social CRM

Long gone are the days where once you got a customer in the store you were pretty much guaranteed a sale. Now, with all ages sporting an iPhone or smartphone, they may come into your store but exit within a matter of minutes after an alert that the item they’re looking for is cheaper elsewhere. By the time they’ve made it to their car they are getting a confirmation email for their purchase done via text message, while the item they intended to buy from you still sits on your shelf.

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You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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Have you ever wondered if Single Sign On (SSO) is right for your website? Can it be adapted for your specific needs? Will it increase user-friendliness without compromising privacy and security? Let’s see if we can sort it all out together.

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Implementing social CRM isn't only about installing and rolling out software. There are a number of  factors, both technical and organizational, that you need to consider.

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What Are Social Plugins?

Social plugins are friends with benefits. They are small additions to your website that allow you to leverage Facebook’s 500 million users to increase web traffic to your site.  These plugins are leading to the social optimization of the Internet, and it is catching on like wildfire.

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