Social Commerce

LinkedIn has long been known as the place to network and find a job. In the past few years it has broken that mold and turned into a community of top professionals looking to share insights and build stronger businesses. 

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The word “virus” comes from Latin and indicates poison or other harmful substances. Many viruses are harmful to the human body, making us sick and in some cases killing us. “Virus” is also a term we use to indicate a malicious piece of software that has invaded our computers, making them run inefficiently or installing malware that can steal our personal information and give it to criminals who want to steal our identity. Interestingly, “virus” is also the term we use to indicate an internet meme or particularly cool and catchy piece of the web that gets passed along through email and social networks—like a virus.

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Although Robert Frost found that taking the road less traveled made all the difference, your social media marketing campaign should help everybody find that same road and it should lead directly to you. Any good marketing campaign defines points of entry and channels of acquisition, and your social media campaign should be no less complicated.

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The origins of Twitter reach back much further than its 2006 founding. In fact, they reach back further than the invention of the internet or the personal computer, all the way back to late 19th century England where speakers began to use a small corner of Hyde Park, London, for public debate. It was called Speakers’ Corner, and anyone and everyone could haul a soapbox to that corner of the park, stand atop it, and speak about their views and opinions to anyone who was passing by. Interesting speakers drew crowds. Boring speakers talked to the pigeons. And the tradition continues today.

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Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations. Early to the social scene in 2006, the platform was a trailblazer in a sea of individual plug-ins and remains so today leading the social CRM pack with a lion’s share of impressive clients to show for it.

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The articles in this series, titled “Social Success Stories”, explore social media successes by platforms and organizations.

Dell & Social Media: A Social Success Story

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These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

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Shopping on social networks is barely in its infancy yet new reports expect social commerce sales to rise 6-fold by 2015 (Booz & Co., Feb 2011). With the sector poised to be a key revenue driver in the coming years, Facebook is ideally positioned as the dominant leader and there’s little reason for businesses to wait to tap into this new B2C channel.

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Part 1: The Future of Retailing Lies in a Cross-Channel World

As retailers continue to navigate their way out of the economic turbulence of recent years, many have found that the new landscape they’ve emerged into is characterized by new consumer behaviors—especially those borne of the new channels beyond the physical and virtual storefront.

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