RSR

Part 3: Performance-Minded Solutions for Multiple Channels

In part two of this three-part series, Social Technology Review examined the ecommerce opportunities and organizational inhibitors RSR has uncovered in its latest annual survey of retailers.

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Part 2: eCommerce Success Via Cross Channel Marketing  

In part one of this series, Social Technology Review analyzed RSR’s recent retail survey which made it empirically clear that, “the store-only trip, where customers begin and end their shopping process only in a store, is heading for extinction.”

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Part 1: The Future of Retailing Lies in a Cross-Channel World

As retailers continue to navigate their way out of the economic turbulence of recent years, many have found that the new landscape they’ve emerged into is characterized by new consumer behaviors—especially those borne of the new channels beyond the physical and virtual storefront.

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