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This is second article of a two part series. Read Part 1: Inception to Implementation

Part 2: A Review of Instant Personalization’s Implementation

The first thing users will notice about nearly all of the Instant Personalization-privileged websites is that they let users know they’re being Instantly Personalized for by displaying the thumbnail version of the user’s profile pic and name at the top right corner of the screen with a message informing them that Facebook Instant Personalization is being used to tailor their experience.

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Part 1: Inception to Implementation

Since introducing its API to the public in 2006, Facebook’s slow but steady branching out has taken users from the launch of Facebook Platform in 2007, which allows third party developers to build social applications within Facebook (e.g. Farmville), to Facebook Connect in 2008, which allows users to connect chosen private information to websites outside Facebook, and finally to Facebook Instant Personalization in 2010.

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