Retweet

In 2000, one person sending an online message to millions was spam. By 2010, it became an enjoyable occurrence on Twitter every day. While most of us may not have the online following that celebrities or famous Bronx snakes do, the same rules for getting reposted mostly apply to social groups of all sizes.

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Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

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One of the fantastic things about social networking is that it is still evolving. But it’s not evolving because the social media sites themselves are trying to change in any way, but rather because users behavior is changing and adapting to these new systems. In the social networking landscape, it is not the networks that drive innovation; it is the users who drive the network toward change.

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