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Although Robert Frost found that taking the road less traveled made all the difference, your social media marketing campaign should help everybody find that same road and it should lead directly to you. Any good marketing campaign defines points of entry and channels of acquisition, and your social media campaign should be no less complicated.

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Finally Facebook has become a platform for asking those important life-changing existential questions—why are we here? What is the infinite nature of the universe? Is Justin Bieber's new haircut too short?

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Surprise!, Google has gone social—again. Google has made yet another foray into the social scene, but this time they made a smarter decision and modeled their new +1 after the already uber successful Facebook Like button. After several unsuccessful attempts, including Orkut, Google Romance, Picasa, Friend Connect, Lively, Wave, Social Search, and Buzz. 

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Do you eat, breathe, and sleep SocialTechnologyReview? Have you learned everything there is to know about Facebook and Twitter? Are you satisfied you’ve done everything you can possibly do to better your business on those huge social networking sites? If you’re wondering which networks to target next, then this is the article you need to read before moving forward in a new direction with your online social commerce strategy.

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Despite Mark Zuckerberg’s ascent to Internet royalty, Facebook isn’t the only social network around. In fact second tier social sites like Tagged, Hi5, BlackPlanet and Bebo receive 3-6 million unique page views every month. Some second tier networks even rival Facebook’s quality; BlackPlanet users spend an average of 3.6 minutes longer on their site than Facebook users spend on Facebook and MyYearbook and Tagged users spent 3 minutes longer on the site than MySpace users on MySpace. Second tier is here.

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