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Last year Facebook edged in on Foursquare territory when they opened Facebook Places—a hyper-local form of marketing copied from already successful location-based apps. Foursquare even openly welcomed the move from the social marketing giant as they sent a spokesperson to the opening party at Facebook HQ to deliver a speech about the importance of a big player like Facebook recognizing the importance location-based applications--but unfortunately the speech sounded more like a Foursquare eulogy than a Facebook Places welcome.

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Part 1: The Future of Retailing Lies in a Cross-Channel World

As retailers continue to navigate their way out of the economic turbulence of recent years, many have found that the new landscape they’ve emerged into is characterized by new consumer behaviors—especially those borne of the new channels beyond the physical and virtual storefront.

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