LinkedIn

linkedin

With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a dumping ground for your CV and not as the powerful network it is, you’ve been missing out. What can LinkedIn do for you? We’re taking a closer look at 15 simple ways to enhance your LinkedIn experience and make better use of your network. Whether you are a contractor, executive or new college grad, you will expand your network and opportunities by integrating these effective tips.

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Lava Row

Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is still around, most of you reading this article are no doubt cognizant to the fact that many marketing and ad campaigns are now found on social networks… and that poses some unique conundrums for organizations looking to quickly push their brand without participating.

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Social sign-on is an authentication method available on many websites where a person uses their social networking account login credentials as identification to "sign on" to other web sites. In laymen's terms, it's what allows you to login to other sites using your Facebook ID and Password (or Twitter, Google, LinkedIn, Yahoo, etc). For a web site owner or administrator, there are many questions and concerns that need to be addressed about this relatively new technology. Below is a list of questions to ask before you decide to implement a social sign-on solution for your web site:   

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LinkedIn has long been known as the place to network and find a job. In the past few years it has broken that mold and turned into a community of top professionals looking to share insights and build stronger businesses. 

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Although Robert Frost found that taking the road less traveled made all the difference, your social media marketing campaign should help everybody find that same road and it should lead directly to you. Any good marketing campaign defines points of entry and channels of acquisition, and your social media campaign should be no less complicated.

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Do you eat, breathe, and sleep SocialTechnologyReview? Have you learned everything there is to know about Facebook and Twitter? Are you satisfied you’ve done everything you can possibly do to better your business on those huge social networking sites? If you’re wondering which networks to target next, then this is the article you need to read before moving forward in a new direction with your online social commerce strategy.

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Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.

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Supply and demand! The Internet’s proven to be a social juggernaut in the past few years, with countless places for users to discuss and share ideas. An emerging business dilemma is that there are so many new sites each week that some people are getting tired of creating new accounts for them all. The demand for a single sign-on future is huge, and many competitors are scrambling to offer the desired supply of tools to meet users’ needs.

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Social networking sites have given non-profits an incredible portfolio of free tools to use to boost their public image, garner new volunteers, and raise money. Did I mention they’re free?

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LinkedIn is a resume-based website for business professionals looking to network—or is it?

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