Klout

Four Factors to Consider When Implementing Social Sign-on

June 14, 2011

You’ve decided to implement social sign -on on your website. That’s potentially a good move. However, there are several factors that you need to consider before implementing social sign-on.

Let’s take a look at four factors that you should consider when implementing social sign-on.

What Metrics Matter in Twitter and How You Track Them

May 13, 2011

While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that there so many metrics that you can look at.

Understanding Your Klout Score: What Does Klout Measure and What Does a Klout Score Mean?

March 24, 2011

So you think you have a lot of social clout? Social clout is a more difficult concept than most people think. The creators of Klout have created an algorithm to determine exactly how much influence someone has over their social networks. The interesting thing about a Klout score is that numbers mean nothing and true influence means everything. You cannot fake a Klout score—so far anyways.

How to Monetize with Social Networking: YUP-- Make Money

March 24, 2011

First social networks were fun. Then they were a public relations tool for businesses. Later they became customer service outlets. And finally, they were monetized. Finally there are ways to actually make money from the endless hours spent on the endless array of social networking sites.

Social Mention Tracking Tools: How to Measure Your Brand Mentions

March 21, 2011

Scene: It was 20 years ago and a nearly-gone-blind PR professional combs 17 daily papers with size 10 fonts for mentions of their company.

Flash forward to 2011: A PR pro has an alert of all the media mentions of their company forwarded to their inbox—then they begin responding and forwarding the content via their online social networks.

Klout: Gauging Social Media Influence as You Find and Connect with the Twitterati

February 21, 2011

How Influential Are You?

If you’re in the social media marketing game, you know that more important than having a large number of followers is getting influential people to follow and share your content. As a social media brand manager this becomes even more important. If you are on Twitter, sharing links and publishing great content, you want the most influential people out there digging your stuff and sharing it with their hordes of followers as well. This will not only increase your Twitter following, but it will most likely raise the awareness of your brand and result in more profits.