Jeremiah Owyang

Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape. In his research, he addresses how companies structure and manage their social CRM initiatives, how they integrate their sites with social media sites like Facebook and Twitter, and how companies staff their social CRM teams. He discusses where to allocate your funds to enable growth both through advertising and by building an army of external brand advocates. In this article, we will discuss the major learnings from Owyang’s research.

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"Congratulations! Your business has its own Facebook page.” That doesn’t sound very impressive does it? Making that Facebook page isn’t really even the first step to page marketing. It’s something that should have already been done by now. Step one is your game plan. Like all your marketing, this page needs that same “roadmap” for success. We will touch on that roadmap soon, but first let’s talk about the importance of this page and the plan.

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