Hootsuite

If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a return.

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While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that  there so many metrics that you can look at.

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HootSuite is no stranger to those who keenly follow and use social media each day. Its intuitive social media dashboard offers users the ability to monitor and post to a plethora of social networks while tracking over 30 analytics along the way. Better yet, the platform’s unrivaled team collaboration features have won the affection of many enterprises seeking to align their social strategy with the help of multiple employees.

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Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.

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Google is no longer a search engine; Google’s zeitgeist has permeated very aspect of online life, including social media. To speak to the breadth of Google’s online influence, it is foreseeable that in the very-near future we might all be using Google’s cloud-based Chrome operating system to load our Google Chrome browser to do a Google search or to check our Gmail email, all the while social networking on Google Buzz. Needless to say, Google is an important part of our Internet-based lives.

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Social media marketing is a growing industry right now, and many marketing companies are branching out to offer social media marketing packages to their clients. As well, companies are turning their attention to social media marketing by steering their focus toward online engagement with their customers and hiring social media managers to handle the ebb and flow of information that passes through these networks. But with so many channels, profiles, and accounts, social media managers can have a hard time juggling all their personas, brands, and messages.

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Navigating the Labyrinth

Now more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research released its latest study which expects social CRM software sales to exceed an impressive $1Billion by 2013.

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