Google+

Google+

‘Why do I need Google+ when I already have enough social networks to manage?’ writes one confounded blogger. You may sympathize with this sentiment and even feel like a G+ reject, unable to snag an invite to the latest social network. Google+ is currently the platform of choice for the early-adopter types- digerati groups of geeks, bloggers and Silicon Valley’s finest- a far cry from Facebook’s near ubiquitous use with Mom and your seventh grade P.E. teacher.

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Lava Row

Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is still around, most of you reading this article are no doubt cognizant to the fact that many marketing and ad campaigns are now found on social networks… and that poses some unique conundrums for organizations looking to quickly push their brand without participating.

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