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Do you eat, breathe, and sleep SocialTechnologyReview? Have you learned everything there is to know about Facebook and Twitter? Are you satisfied you’ve done everything you can possibly do to better your business on those huge social networking sites? If you’re wondering which networks to target next, then this is the article you need to read before moving forward in a new direction with your online social commerce strategy.

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Thanks to some 50 million Americans carrying around smartphones, location based services are among the most prominent applications in today’s social technology sector with players big and small getting in on the action. San Francisco-based PlacePop is one such location based service that focuses on social CRM services through its unique virtual loyalty card iPhone app.

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