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Surprise!, Google has gone social—again. Google has made yet another foray into the social scene, but this time they made a smarter decision and modeled their new +1 after the already uber successful Facebook Like button. After several unsuccessful attempts, including Orkut, Google Romance, Picasa, Friend Connect, Lively, Wave, Social Search, and Buzz. 

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Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.

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Social networking sites have given non-profits an incredible portfolio of free tools to use to boost their public image, garner new volunteers, and raise money. Did I mention they’re free?

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Google is no longer a search engine; Google’s zeitgeist has permeated very aspect of online life, including social media. To speak to the breadth of Google’s online influence, it is foreseeable that in the very-near future we might all be using Google’s cloud-based Chrome operating system to load our Google Chrome browser to do a Google search or to check our Gmail email, all the while social networking on Google Buzz. Needless to say, Google is an important part of our Internet-based lives.

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With Facebook joining the OpenID Foundation, and more and more websites integrating their services with other third-party websites via oAuth and OpenID, its quite obvious the future of the web is relying on these authorization technologies to provide a fluid end user experience. However, in order to understand exactly how this will impact end users, site owners, and content creators, first we have to explore exactly what these technologies do.

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Navigating the Labyrinth

Now more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research released its latest study which expects social CRM software sales to exceed an impressive $1Billion by 2013.

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