Facebook

Social media is the next big frontier for marketers. It’s a gigantic space with billions of members worldwide that self-identify by profession, age, location, relationship status, tastes in music, movie preferences, favorite foods, and more. Who needs market research anymore? All you have to do is clue in to a certain demographic by interacting on social media and people who are searching for what you have to offer will come to you. It’s a way to reach out to and interact with your best customers—those who will be your brand evangelizers and will recommend your products and services to their friends—on an ongoing basis and keep them in the fold.

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Most companies and brands these days have started to realize that they can’t just keep playing the same old advertising and marketing game. They have to adapt to the emerging social media landscape in order to survive. Not only survive, but thrive. Consumers today are more likely to trust recommendations from friends than they are advertising messages, and those recommendations are coming through social media.

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"Congratulations! Your business has its own Facebook page.” That doesn’t sound very impressive does it? Making that Facebook page isn’t really even the first step to page marketing. It’s something that should have already been done by now. Step one is your game plan. Like all your marketing, this page needs that same “roadmap” for success. We will touch on that roadmap soon, but first let’s talk about the importance of this page and the plan.

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From time to time, you hear about new social networking sites cropping up, trying to be the Facebook-killer—the new, all-encompassing social network that promises to connect us to all our friends (and brands) in new and mind-blowing ways. But basically anything since the demise of MySpace has failed (Google Buzz, I’m looking in your direction). The fact of the matter is that 5 years ago, social networking was new, and only the most web savvy individuals saw any value in it. So we all messed around with a bunch of different platforms—Friendster, MySpace, Bebo, and others. But by the time we all figured out that MySpace had basically turned into a trashy hook-up spot for 14-year-olds with daddy issues, Facebook came along with its clean UI and easy-to-navigate profiles. And we were all hooked.

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In previous articles, we’ve talked about cool Facebook social plug-ins that were introduced last year by Mark Zuckerberg at the F8 conference. The Login plug-in is great for creating a better user experience on your website, and the Comments plug-in is great for helping build a community of brand followers. But what about plug-ins that create a better user experience on your website AND help you create a community? Voila! The Recommendations and Activity Feed plug-ins (Facebook is so cool. They think of everything).

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It’s no secret that I am a huge fan of Facebook’s social plug-ins. I love them. I love what they do. And I love that they are so easy to implement on just about any blog or website. But the best thing about the Facebook social plug-ins is that they are great at not only connecting you to your website visitors but connecting your website visitors with each other. And one of the best ways to take advantage of this aspect of the Facebook social plug-ins is with the Comments plug-in.

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Facebook Open Graph

Facebook and Open Graph have effectively begun the process of integrating the social network into the rest of the web. The question is, what does this mean for the future of media outlets, third-party websites and developers, and other, competing social networking environments?

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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There is one reality all of us are familiar with: multiple accounts. It’s hard to find somebody who is at least a semi-regular on the web surfer who doesn’t maintain multiple accounts. For example, an person may have:

  • several email accounts - perhaps one Yahoo account plus two Gmail accounts (one personal and one "family" account that is shared with family members)
  • a Twitter account for personal and business interests
  • a Facebook account  for keeping up with their social graph.
  • a PayPal account for online commerce
  • a Windows Live Messenger account for chat
  • etc.

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Facebook Login Button

Back at the F8 Conference in April, Mark Zuckerberg announced the demise of Facebook Connect and the rise of what he called the “social graph.” The social graph is the idea that everything we do should be socially integrated on the web.

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