Facebook

Official Facebook statistics can be hard to come by aside from the few that the company publishes at its whim. Fortunately for us, there are many data fiends, marketers and organizations who keep close track of Facebook stats through surveys and research of their own. Individual numbers can be misleading, but combined they form a compelling picture that help us to better understand who uses Facebook and what their interests on the social network are.

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Social networking sites have given non-profits an incredible portfolio of free tools to use to boost their public image, garner new volunteers, and raise money. Did I mention they’re free?

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Shopping on social networks is barely in its infancy yet new reports expect social commerce sales to rise 6-fold by 2015 (Booz & Co., Feb 2011). With the sector poised to be a key revenue driver in the coming years, Facebook is ideally positioned as the dominant leader and there’s little reason for businesses to wait to tap into this new B2C channel.

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One of the fantastic things about social networking is that it is still evolving. But it’s not evolving because the social media sites themselves are trying to change in any way, but rather because users behavior is changing and adapting to these new systems. In the social networking landscape, it is not the networks that drive innovation; it is the users who drive the network toward change.

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What’s interesting about the growth of social media is that it has grown largely independent of search engines. That is, social networks have been fairly closed off places for the majority of their existence. That means that all the information and links shared through social networks wasn’t directly boosting your SEO. It was helping boost your brand name recognition and perhaps helping customers find ways to engage with you brand, but it wasn’t helping your Google rank.

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With Facebook joining the OpenID Foundation, and more and more websites integrating their services with other third-party websites via oAuth and OpenID, its quite obvious the future of the web is relying on these authorization technologies to provide a fluid end user experience. However, in order to understand exactly how this will impact end users, site owners, and content creators, first we have to explore exactly what these technologies do.

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So you’ve found out that your WordPress blog is one lonely blog in the great big sea of 17,728,005 WordPress blogs (at the time of writing). And there are 384 new posts on WordPress every minute.

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So you have gotten past the weird Swahili-based name of Joomla and you created a site—kudos. Now comes the easy part, marketing your site. The easiest way to get traffic to your blog or site is to install social media plugins; this will allow you to leverage your existing online connections into page traffic.

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This is second article of a two part series. Read Part 1: Inception to Implementation

Part 2: A Review of Instant Personalization’s Implementation

The first thing users will notice about nearly all of the Instant Personalization-privileged websites is that they let users know they’re being Instantly Personalized for by displaying the thumbnail version of the user’s profile pic and name at the top right corner of the screen with a message informing them that Facebook Instant Personalization is being used to tailor their experience.

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Part 1: Inception to Implementation

Since introducing its API to the public in 2006, Facebook’s slow but steady branching out has taken users from the launch of Facebook Platform in 2007, which allows third party developers to build social applications within Facebook (e.g. Farmville), to Facebook Connect in 2008, which allows users to connect chosen private information to websites outside Facebook, and finally to Facebook Instant Personalization in 2010.

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