ecommerce

Monetizing Social Media with Social Annex's Head of Client Success Al Lalani

October 24, 2011

Social Annex is in the business of socializing traditional eCommerce sites by integrating social elements into existing retail websites. Social Annex’s Head of Client Success, Al Lalani, says his suite of social tools goes beyond extending clients’ visibility and actually helps them monetize social media. Social Annex’s analytics measure quantitative- not just qualitative- success and put the platform at the forefront of a new era in eCommerce.

Retailing and the Impact of Social Commerce (Part 3)

April 20, 2011

Part 3: Performance-Minded Solutions for Multiple Channels

In part two of this three-part series, Social Technology Review examined the ecommerce opportunities and organizational inhibitors RSR has uncovered in its latest annual survey of retailers.

Retailing and the Impact of Social Commerce (Part 2)

April 4, 2011

Part 2: eCommerce Success Via Cross Channel Marketing

In part one of this series, Social Technology Review analyzed RSR’s recent retail survey which made it empirically clear that, “the store-only trip, where customers begin and end their shopping process only in a store, is heading for extinction.”

Optimizing Social Commerce on Facebook

March 21, 2011

Shopping on social networks is barely in its infancy yet new reports expect social commerce sales to rise 6-fold by 2015 (Booz & Co., Feb 2011). With the sector poised to be a key revenue driver in the coming years, Facebook is ideally positioned as the dominant leader and there’s little reason for businesses to wait to tap into this new B2C channel.