Diaspora

Do you eat, breathe, and sleep SocialTechnologyReview? Have you learned everything there is to know about Facebook and Twitter? Are you satisfied you’ve done everything you can possibly do to better your business on those huge social networking sites? If you’re wondering which networks to target next, then this is the article you need to read before moving forward in a new direction with your online social commerce strategy.

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The social graph. No other concept has so fluidly permeated the vernacular that it’s tough to decide which accolade Mark Zuckerberg will be remembered for first: founding the largest ‘social graph’ in the world or coining the term. The term, graphically represented by a sociogram, is applied to an abstract concept which maps and illustrates online connections and it’s a powerful tool that is used to great effect. Yet despite its assured potential, the social graph does have an Achilles Heel: portability.

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