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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the new medium. In this article, we examine how one of the world’s largest IT corporations chose to embrace the social web to drive measurable results. By streamlining, harmonizing, personalizing and selling, organizations large and small can learn from Dell’s innovative approach in the sector.

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