Community

What is it?

For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their consumers.

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In previous articles, we’ve talked about cool Facebook social plug-ins that were introduced last year by Mark Zuckerberg at the F8 conference. The Login plug-in is great for creating a better user experience on your website, and the Comments plug-in is great for helping build a community of brand followers. But what about plug-ins that create a better user experience on your website AND help you create a community? Voila! The Recommendations and Activity Feed plug-ins (Facebook is so cool. They think of everything).

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Gigya Logo

Gigya is to social media what the Swiss Army Knife is to camping—a lifesaver. While there are hundreds of other plugins to choose from, Gigya offers a centralized service with a GUI-interfaced console and analytical tools. Their scalable services have been implemented by the likes of ABC, ESPN, Reuters, Time and Turner.

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What Are Social Plugins?

Social plugins are friends with benefits. They are small additions to your website that allow you to leverage Facebook’s 500 million users to increase web traffic to your site.  These plugins are leading to the social optimization of the Internet, and it is catching on like wildfire.

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Social login powered by Gigya