Buddy Media

In 1985, Sally Field won the Academy Award for Best Actress in a Leading Role for “Places in the Heart.” During her acceptance speech, she uttered the now famous lines, “You like me, right now, you like me!” Often quoted as, “You like me, you really like me!”, this has become an oft parodied line at award shows as well as on TV and in the movies. Today, the word “like” has taken on a whole new meaning. Not only can people “like” you (enjoy being in your company), but they can “like” what you say and do in social media. And the same is true for brands and companies.

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This is the first in a multi-part series titled “Social Success Stories” in which we explore social media success stories by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the social medium. In Part One of this series, we’ll examine how the social marketing platform Buddy Media makes the most difficult and first hurdle- accruing Facebook fans- a thing of the past through its ‘fan-gate’ campaigns.

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