Analytics

Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations. Early to the social scene in 2006, the platform was a trailblazer in a sea of individual plug-ins and remains so today leading the social CRM pack with a lion’s share of impressive clients to show for it.

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Navigating the Labyrinth

Now more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research released its latest study which expects social CRM software sales to exceed an impressive $1Billion by 2013.

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Facebook Connect allows users to log in and sign up for third-party apps, games, websites, and services using only their Facebook account.  This is essentially the end result of a set of APIs and the Open Graph protocol created by the social network for third-party developers and users to integrate and share content and communities.

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Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand metrics” can as well. This makes it all the more imperative to understand the fast-paced opportunity and how we can redefine the way we get results through social media.

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Gigya’s analytics controls give you the opportunity to not only receive benefits from social media marketing, but to analyze how users are interacting with your site. Using analytics tools to evaluate our solution allows you to customize your solution to cater to your clients needs and to improve any areas that are lacking. Their GUI platform or through API allows you to classify your best site advocates and assign them a score through Gigya’s built-in iRank tool.

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Gigya is to social media what the Swiss Army Knife is to camping—a lifesaver. While there are hundreds of other plugins to choose from, Gigya offers a centralized service with a GUI-interfaced console and analytical tools. Their scalable services have been implemented by the likes of ABC, ESPN, Reuters, Time and Turner.

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You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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