Amazon

Luminate

If a picture is worth a thousand words, images should be recognized as leading conduits for online information sharing and advertising. Yet this has been anything but the case on the web, where algorithms determine advertisements through the use of text and wordy links and fails to capture the attention of most readers. Enter California-based Luminate, an image platform intent on proving the power of pictures and revolutionizing the way we interact with them online.

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For Spring 2011 the Usography Corporation has released a “Retailer Social Commerce Scorecard” which tallies the social features employed by various retail sites across the web. The study used the 15 social commerce features listed below to rank companies like Amazon, Macy’s, and Ikea by how many of the criteria were implemented on that company’s website.

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