Articles on social media topics related to Facebook, Google, LinkedIn, Twitter, and social CRM:

Long gone are the days where once you got a customer in the store you were pretty much guaranteed a sale. Now, with all ages sporting an iPhone or smartphone, they may come into your store but exit within a matter of minutes after an alert that the item they’re looking for is cheaper elsewhere. By the time they’ve made it to their car they are getting a confirmation email for their purchase done via text message, while the item they intended to buy from you still sits on your shelf.

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Many companies are adding twitter to their Social CRM arsenal and if used properly can warrant a lot of success. It’s easy to see the value in Facebook and blogging, but some people struggle in finding the worth of 140 characters.

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In previous articles, we’ve talked about cool Facebook social plug-ins that were introduced last year by Mark Zuckerberg at the F8 conference. The Login plug-in is great for creating a better user experience on your website, and the Comments plug-in is great for helping build a community of brand followers. But what about plug-ins that create a better user experience on your website AND help you create a community? Voila! The Recommendations and Activity Feed plug-ins (Facebook is so cool. They think of everything).

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It’s no secret that I am a huge fan of Facebook’s social plug-ins. I love them. I love what they do. And I love that they are so easy to implement on just about any blog or website. But the best thing about the Facebook social plug-ins is that they are great at not only connecting you to your website visitors but connecting your website visitors with each other. And one of the best ways to take advantage of this aspect of the Facebook social plug-ins is with the Comments plug-in.

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Having a mobile component to your social media solution is critical given the incredible increase in smartphone popularity. Smartphones are expected to outsell feature-based phones this year, meaning you need web content accessible through mobile platforms like iOS for the iPad and iPhone and the Android OS popular on smartphones.  

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Gigya is to social media what the Swiss Army Knife is to camping—a lifesaver. While there are hundreds of other plugins to choose from, Gigya offers a centralized service with a GUI-interfaced console and analytical tools. Their scalable services have been implemented by the likes of ABC, ESPN, Reuters, Time and Turner.

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You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

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Facebook Open Graph

Facebook and Open Graph have effectively begun the process of integrating the social network into the rest of the web. The question is, what does this mean for the future of media outlets, third-party websites and developers, and other, competing social networking environments?

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As the Internet becomes the next great social experiment, the web is responding in kind. The two major search engines, Bing and Google, are both becoming more social and beginning to pick up on social cues. The first step that started the process was the addition of Google’s Social Search.

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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