Articles on social media topics related to Facebook, Google, LinkedIn, Twitter, and social CRM:

 

Oh YouTube, where would we be without your endless hours of comic relief and social meandering—oh that’s right we would be working instead of spending our office hours watching babies breakdancing. If this doesn’t sound like you then you are the exception to the rule as the average Internet user spends 15 minutes per day on YouTube. Should you be unconvinced of the importance of YouTube…

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600 million daily searches and 10 billion tweets later Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-quality users.

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User Comments have been a part of the web for decades. In the early 90’s, forums were the medium for aggregating and organizing user comments through interests (ie: car forums, tech forums, gaming forums, business forums, etc). Anybody with a geocities website could throw on a forum and begin interacting with the community.

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So you have gotten past the weird Swahili-based name of Joomla and you created a site—kudos. Now comes the easy part, marketing your site. The easiest way to get traffic to your blog or site is to install social media plugins; this will allow you to leverage your existing online connections into page traffic.

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How Influential Are You?

If you’re in the social media marketing game, you know that more important than having a large number of followers is getting influential people to follow and share your content. As a social media brand manager this becomes even more important. If you are on Twitter, sharing links and publishing great content, you want the most influential people out there digging your stuff and sharing it with their hordes of followers as well. This will not only increase your Twitter following, but it will most likely raise the awareness of your brand and result in more profits.

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Social media marketing is a growing industry right now, and many marketing companies are branching out to offer social media marketing packages to their clients. As well, companies are turning their attention to social media marketing by steering their focus toward online engagement with their customers and hiring social media managers to handle the ebb and flow of information that passes through these networks. But with so many channels, profiles, and accounts, social media managers can have a hard time juggling all their personas, brands, and messages.

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In typical Drupal fashion, you are provided with a wide variety of tools when integrating a social networking solution with your site. In fact Drupal.org has a huge community of developers that have created in-depth forums and documentation that will help you choose the right social solution for your needs (and developing skills). There is a full list of social networking-related modules on the Drupal.org site, click here.

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This is second article of a two part series. Read Part 1: Inception to Implementation

Part 2: A Review of Instant Personalization’s Implementation

The first thing users will notice about nearly all of the Instant Personalization-privileged websites is that they let users know they’re being Instantly Personalized for by displaying the thumbnail version of the user’s profile pic and name at the top right corner of the screen with a message informing them that Facebook Instant Personalization is being used to tailor their experience.

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Part 1: Inception to Implementation

Since introducing its API to the public in 2006, Facebook’s slow but steady branching out has taken users from the launch of Facebook Platform in 2007, which allows third party developers to build social applications within Facebook (e.g. Farmville), to Facebook Connect in 2008, which allows users to connect chosen private information to websites outside Facebook, and finally to Facebook Instant Personalization in 2010.

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Social media is the next big frontier for marketers. It’s a gigantic space with billions of members worldwide that self-identify by profession, age, location, relationship status, tastes in music, movie preferences, favorite foods, and more. Who needs market research anymore? All you have to do is clue in to a certain demographic by interacting on social media and people who are searching for what you have to offer will come to you. It’s a way to reach out to and interact with your best customers—those who will be your brand evangelizers and will recommend your products and services to their friends—on an ongoing basis and keep them in the fold.

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