Social CRM: Articles on Social Customer Relationship Management (CRM)

Target Customer Engagement

Social sign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.

But once customers (either actual or potential) are logged into your site, that’s when the real work begins. That work is engaging those customers, keeping them engaged, and converting clicks into purchases.

Continue reading »

The origins of Twitter reach back much further than its 2006 founding. In fact, they reach back further than the invention of the internet or the personal computer, all the way back to late 19th century England where speakers began to use a small corner of Hyde Park, London, for public debate. It was called Speakers’ Corner, and anyone and everyone could haul a soapbox to that corner of the park, stand atop it, and speak about their views and opinions to anyone who was passing by. Interesting speakers drew crowds. Boring speakers talked to the pigeons. And the tradition continues today.

Continue reading »

Gigya, what we’ve referred to as the ‘Swiss Army Knife’ of social plugins, continues to offer new features for making websites social that align with client needs and the latest trends and innovations. Early to the social scene in 2006, the platform was a trailblazer in a sea of individual plug-ins and remains so today leading the social CRM pack with a lion’s share of impressive clients to show for it.

Continue reading »

This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the new medium. In this article, we examine how one of the world’s largest IT corporations chose to embrace the social web to drive measurable results. By streamlining, harmonizing, personalizing and selling, organizations large and small can learn from Dell’s innovative approach in the sector.

Continue reading »

Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape. In his research, he addresses how companies structure and manage their social CRM initiatives, how they integrate their sites with social media sites like Facebook and Twitter, and how companies staff their social CRM teams. He discusses where to allocate your funds to enable growth both through advertising and by building an army of external brand advocates. In this article, we will discuss the major learnings from Owyang’s research.

Continue reading »

Thanks to some 50 million Americans carrying around smartphones, location based services are among the most prominent applications in today’s social technology sector with players big and small getting in on the action. San Francisco-based PlacePop is one such location based service that focuses on social CRM services through its unique virtual loyalty card iPhone app.

Continue reading »

Social CRM offers a different set of challenges from those related to common IT or CRM projects. In order to achieve success it’s important that people learn and understand these differences enabling them to make decisions for their own organization.

Continue reading »

Navigating the Labyrinth

Now more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research released its latest study which expects social CRM software sales to exceed an impressive $1Billion by 2013.

Continue reading »

Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand metrics” can as well. This makes it all the more imperative to understand the fast-paced opportunity and how we can redefine the way we get results through social media.

Continue reading »

Return on investment (ROI). Three very simple words. But those are three words that can send a chill through even the most hardened corporate warrior. But ROI is something that the folks running the show demand. They want to see results for their money.

Continue reading »
Social login powered by Gigya