Mobile

Official Facebook statistics can be hard to come by aside from the few that the company publishes at its whim. Fortunately for us, there are many data fiends, marketers and organizations who keep close track of Facebook stats through surveys and research of their own. Individual numbers can be misleading, but combined they form a compelling picture that help us to better understand who uses Facebook and what their interests on the social network are.

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Thanks to some 50 million Americans carrying around smartphones, location based services are among the most prominent applications in today’s social technology sector with players big and small getting in on the action. San Francisco-based PlacePop is one such location based service that focuses on social CRM services through its unique virtual loyalty card iPhone app.

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Social CRM offers a different set of challenges from those related to common IT or CRM projects. In order to achieve success it’s important that people learn and understand these differences enabling them to make decisions for their own organization.

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Long gone are the days where once you got a customer in the store you were pretty much guaranteed a sale. Now, with all ages sporting an iPhone or smartphone, they may come into your store but exit within a matter of minutes after an alert that the item they’re looking for is cheaper elsewhere. By the time they’ve made it to their car they are getting a confirmation email for their purchase done via text message, while the item they intended to buy from you still sits on your shelf.

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Having a mobile component to your social media solution is critical given the incredible increase in smartphone popularity. Smartphones are expected to outsell feature-based phones this year, meaning you need web content accessible through mobile platforms like iOS for the iPad and iPhone and the Android OS popular on smartphones.  

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