Articles on social media & technology topics related to Facebook:

What Are Social Plugins?

Social plugins are friends with benefits. They are small additions to your website that allow you to leverage Facebook’s 500 million users to increase web traffic to your site.  These plugins are leading to the social optimization of the Internet, and it is catching on like wildfire.

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Embracing Social CRM encompasses many concepts, like working collaboratively through social interaction with customers to define your brand image, a system-wide shift in the way that customer interaction is handled, and implementing tracking systems to calculate ROI. But two of the basic principles to creating a solid Social CRM strategy for Facebook are:

  1. Understanding why people interact with brands on Facebook 
  2. Using that knowedge to define the specific ways in which you should interact with customers on Facebook to increase brand engagement
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