Articles on social media & technology topics related to Facebook:

Navigating the Labyrinth

Now more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research released its latest study which expects social CRM software sales to exceed an impressive $1Billion by 2013.

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Facebook Connect allows users to log in and sign up for third-party apps, games, websites, and services using only their Facebook account.  This is essentially the end result of a set of APIs and the Open Graph protocol created by the social network for third-party developers and users to integrate and share content and communities.

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"Congratulations! Your business has its own Facebook page.” That doesn’t sound very impressive does it? Making that Facebook page isn’t really even the first step to page marketing. It’s something that should have already been done by now. Step one is your game plan. Like all your marketing, this page needs that same “roadmap” for success. We will touch on that roadmap soon, but first let’s talk about the importance of this page and the plan.

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The social graph. No other concept has so fluidly permeated the vernacular that it’s tough to decide which accolade Mark Zuckerberg will be remembered for first: founding the largest ‘social graph’ in the world or coining the term. The term, graphically represented by a sociogram, is applied to an abstract concept which maps and illustrates online connections and it’s a powerful tool that is used to great effect. Yet despite its assured potential, the social graph does have an Achilles Heel: portability.

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Social media plugins play an important role in connecting websites and web services to social networks. Social media services allow websites to engage with their visitors in a fresh and interactive way— and have become essential to the health and growth of a new web. This article outlines the top 10 social media plugins of today, why they’re so important, and why you should consider using them for your site.

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In previous articles, we’ve talked about cool Facebook social plug-ins that were introduced last year by Mark Zuckerberg at the F8 conference. The Login plug-in is great for creating a better user experience on your website, and the Comments plug-in is great for helping build a community of brand followers. But what about plug-ins that create a better user experience on your website AND help you create a community? Voila! The Recommendations and Activity Feed plug-ins (Facebook is so cool. They think of everything).

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It’s no secret that I am a huge fan of Facebook’s social plug-ins. I love them. I love what they do. And I love that they are so easy to implement on just about any blog or website. But the best thing about the Facebook social plug-ins is that they are great at not only connecting you to your website visitors but connecting your website visitors with each other. And one of the best ways to take advantage of this aspect of the Facebook social plug-ins is with the Comments plug-in.

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Facebook Open Graph

Facebook and Open Graph have effectively begun the process of integrating the social network into the rest of the web. The question is, what does this mean for the future of media outlets, third-party websites and developers, and other, competing social networking environments?

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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Facebook Login Button

Back at the F8 Conference in April, Mark Zuckerberg announced the demise of Facebook Connect and the rise of what he called the “social graph.” The social graph is the idea that everything we do should be socially integrated on the web.

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