Articles on social media & technology topics related to Facebook:

This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the new medium. In this article, we examine how one of the world’s largest IT corporations chose to embrace the social web to drive measurable results. By streamlining, harmonizing, personalizing and selling, organizations large and small can learn from Dell’s innovative approach in the sector.

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Last year Facebook edged in on Foursquare territory when they opened Facebook Places—a hyper-local form of marketing copied from already successful location-based apps. Foursquare even openly welcomed the move from the social marketing giant as they sent a spokesperson to the opening party at Facebook HQ to deliver a speech about the importance of a big player like Facebook recognizing the importance location-based applications--but unfortunately the speech sounded more like a Foursquare eulogy than a Facebook Places welcome.

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This is the first in a multi-part series titled “Social Success Stories” in which we explore social media success stories by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the social medium. In Part One of this series, we’ll examine how the social marketing platform Buddy Media makes the most difficult and first hurdle- accruing Facebook fans- a thing of the past through its ‘fan-gate’ campaigns.

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Events are social by nature, and the beauty of the promotion business is that getting one person to attend will often ensure he or she brings several friends as well. Thanks to the Internet acting as an accelerant to the word of mouth strategy, businesses no longer need to rely on expensive marketing campaigns as much as in the past. However, with the world communicating through likes and shares on social marketing sites, the new dilemma is putting a price tag on each online interaction.

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Official Facebook statistics can be hard to come by aside from the few that the company publishes at its whim. Fortunately for us, there are many data fiends, marketers and organizations who keep close track of Facebook stats through surveys and research of their own. Individual numbers can be misleading, but combined they form a compelling picture that help us to better understand who uses Facebook and what their interests on the social network are.

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Shopping on social networks is barely in its infancy yet new reports expect social commerce sales to rise 6-fold by 2015 (Booz & Co., Feb 2011). With the sector poised to be a key revenue driver in the coming years, Facebook is ideally positioned as the dominant leader and there’s little reason for businesses to wait to tap into this new B2C channel.

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One of the fantastic things about social networking is that it is still evolving. But it’s not evolving because the social media sites themselves are trying to change in any way, but rather because users behavior is changing and adapting to these new systems. In the social networking landscape, it is not the networks that drive innovation; it is the users who drive the network toward change.

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What’s interesting about the growth of social media is that it has grown largely independent of search engines. That is, social networks have been fairly closed off places for the majority of their existence. That means that all the information and links shared through social networks wasn’t directly boosting your SEO. It was helping boost your brand name recognition and perhaps helping customers find ways to engage with you brand, but it wasn’t helping your Google rank.

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This is second article of a two part series. Read Part 1: Inception to Implementation

Part 2: A Review of Instant Personalization’s Implementation

The first thing users will notice about nearly all of the Instant Personalization-privileged websites is that they let users know they’re being Instantly Personalized for by displaying the thumbnail version of the user’s profile pic and name at the top right corner of the screen with a message informing them that Facebook Instant Personalization is being used to tailor their experience.

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Part 1: Inception to Implementation

Since introducing its API to the public in 2006, Facebook’s slow but steady branching out has taken users from the launch of Facebook Platform in 2007, which allows third party developers to build social applications within Facebook (e.g. Farmville), to Facebook Connect in 2008, which allows users to connect chosen private information to websites outside Facebook, and finally to Facebook Instant Personalization in 2010.

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