Articles on social media & technology topics related to Facebook:

Moonfruit

Looking for a one-stop-shop for your web, mobile and Facebook needs? Moonfruit draws from its extensive experience as the UK’s number one DIY site builder to add its latest addition, ShopBuilder, that seamlessly and instantly integrates cross-channel commerce in partnership with PayPal.

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Social Strand Media

Social media consultant Tracy Sestili knows how overwhelming social strategy can be for organizations large and small. A regular keynote speaker and writer, Sestili ‘s easy to implement and practical advice allows brands to leverage the power of social networks quickly and efficiently. Her social consulting firm Social Strand Media provides a full range of services that include social media goal-setting and strategy, setup, campaign management, analysis and more.

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Facebook Privacy

Facebook recently got into trouble when it was revealed that they were behind a Google smear campaign. Essentially, Facebook hired a PR firm to get journalists and bloggers to write negative press about Google’s privacy policies and practices. The tactic backfired when some enterprising journalists did some research and found out that Facebook was behind the campaign.

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If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a return.

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Social media marketing is the new frontier, and new frontiers scare people. They especially scare marketers and executives who have virtually no way of measuring the benefit of crossing into the new frontier. I know we all say that social media marketing is highly targeted, virtually cost-free, and will bring huge returns to those who invest in it, but it has been historically hard to measure the actual ROI on a social media marketing investment.

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The word “virus” comes from Latin and indicates poison or other harmful substances. Many viruses are harmful to the human body, making us sick and in some cases killing us. “Virus” is also a term we use to indicate a malicious piece of software that has invaded our computers, making them run inefficiently or installing malware that can steal our personal information and give it to criminals who want to steal our identity. Interestingly, “virus” is also the term we use to indicate an internet meme or particularly cool and catchy piece of the web that gets passed along through email and social networks—like a virus.

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In 1985, Sally Field won the Academy Award for Best Actress in a Leading Role for “Places in the Heart.” During her acceptance speech, she uttered the now famous lines, “You like me, right now, you like me!” Often quoted as, “You like me, you really like me!”, this has become an oft parodied line at award shows as well as on TV and in the movies. Today, the word “like” has taken on a whole new meaning. Not only can people “like” you (enjoy being in your company), but they can “like” what you say and do in social media. And the same is true for brands and companies.

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If you fell asleep in 2005 and just woke up, I have some news for you: social media has taken over the world. People connect with each other all over the world in real-time and in ways that were never possible before. Social media has become a huge factor in political campaigns, political revolutions, dating, and marketing.

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Finally Facebook has become a platform for asking those important life-changing existential questions—why are we here? What is the infinite nature of the universe? Is Justin Bieber's new haircut too short?

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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations

The Humane Society of the United States is one of the largest and most successful non-profit organizations operating in the social space with over 700,000 Facebook fans and 55,000 Twitter followers to date. As the nation’s largest animal rights and welfare organization, the information it disseminates and campaigns it runs reach a large contingency of advocates.

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