Social Commerce: Articles on Commerce for Social Media

Social optimization requires that you connect with major social media sites to allow your users to integrate your company in their social sphere. Gigya allows you to connect across all the major social platforms.

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Gigya’s analytics controls give you the opportunity to not only receive benefits from social media marketing, but to analyze how users are interacting with your site. Using analytics tools to evaluate our solution allows you to customize your solution to cater to your clients needs and to improve any areas that are lacking. Their GUI platform or through API allows you to classify your best site advocates and assign them a score through Gigya’s built-in iRank tool.

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Gigya is to social media what the Swiss Army Knife is to camping—a lifesaver. While there are hundreds of other plugins to choose from, Gigya offers a centralized service with a GUI-interfaced console and analytical tools. Their scalable services have been implemented by the likes of ABC, ESPN, Reuters, Time and Turner.

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You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

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As the Internet becomes the next great social experiment, the web is responding in kind. The two major search engines, Bing and Google, are both becoming more social and beginning to pick up on social cues. The first step that started the process was the addition of Google’s Social Search.

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SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

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Implementing social CRM isn't only about installing and rolling out software. There are a number of  factors, both technical and organizational, that you need to consider.

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Embracing Social CRM encompasses many concepts, like working collaboratively through social interaction with customers to define your brand image, a system-wide shift in the way that customer interaction is handled, and implementing tracking systems to calculate ROI. But two of the basic principles to creating a solid Social CRM strategy for Facebook are:

  1. Understanding why people interact with brands on Facebook 
  2. Using that knowedge to define the specific ways in which you should interact with customers on Facebook to increase brand engagement
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