Social Commerce: Articles on Commerce for Social Media

Navigating the Labyrinth

Now more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research released its latest study which expects social CRM software sales to exceed an impressive $1Billion by 2013.

Continue reading »

Interpreting brand metrics in accordance to transactional data can be quite a challenge. Don’t let the term “metrics” fool you. Just as brand, creative and visuals live in the subjective world – “brand metrics” can as well. This makes it all the more imperative to understand the fast-paced opportunity and how we can redefine the way we get results through social media.

Continue reading »

Return on investment (ROI). Three very simple words. But those are three words that can send a chill through even the most hardened corporate warrior. But ROI is something that the folks running the show demand. They want to see results for their money.

Continue reading »

"Congratulations! Your business has its own Facebook page.” That doesn’t sound very impressive does it? Making that Facebook page isn’t really even the first step to page marketing. It’s something that should have already been done by now. Step one is your game plan. Like all your marketing, this page needs that same “roadmap” for success. We will touch on that roadmap soon, but first let’s talk about the importance of this page and the plan.

Continue reading »

What is it?

For those not yet familiar with Social CRM (social customer relationship management), it refers to the process by which companies selling products or services build a relationship with their consumers.

Continue reading »

Social Media provides both consumers and marketers with an unprecedented ability to interact and form larger communities of discussion around specific industries and even specific products.  By properly embracing social media, companies can identify trends within these communities to improve the user experience of their customers and potential customers alike, resulting in increased sales and customer satisfaction.

Here are 10 things your company can do to improve your user experience by harnessing the power of social media:

Continue reading »

Long gone are the days where once you got a customer in the store you were pretty much guaranteed a sale. Now, with all ages sporting an iPhone or smartphone, they may come into your store but exit within a matter of minutes after an alert that the item they’re looking for is cheaper elsewhere. By the time they’ve made it to their car they are getting a confirmation email for their purchase done via text message, while the item they intended to buy from you still sits on your shelf.

Continue reading »

Many companies are adding twitter to their Social CRM arsenal and if used properly can warrant a lot of success. It’s easy to see the value in Facebook and blogging, but some people struggle in finding the worth of 140 characters.

Continue reading »

Social Sign On (“SSO”) enables website and mobile application users to authenticate using their existing social network credentials from providers such as Facebook, Twitter, Google, etc. Most users have noticed this trend on sites like Answers.com or Fox News. Here are some of the benefits of social sign-on:

Continue reading »

In previous articles, we’ve talked about cool Facebook social plug-ins that were introduced last year by Mark Zuckerberg at the F8 conference. The Login plug-in is great for creating a better user experience on your website, and the Comments plug-in is great for helping build a community of brand followers. But what about plug-ins that create a better user experience on your website AND help you create a community? Voila! The Recommendations and Activity Feed plug-ins (Facebook is so cool. They think of everything).

Continue reading »
Social login powered by Gigya