Social Commerce: Articles on Commerce for Social Media

LinkedIn is a resume-based website for business professionals looking to network—or is it?

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Part 1: The Future of Retailing Lies in a Cross-Channel World

As retailers continue to navigate their way out of the economic turbulence of recent years, many have found that the new landscape they’ve emerged into is characterized by new consumer behaviors—especially those borne of the new channels beyond the physical and virtual storefront.

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Thanks to some 50 million Americans carrying around smartphones, location based services are among the most prominent applications in today’s social technology sector with players big and small getting in on the action. San Francisco-based PlacePop is one such location based service that focuses on social CRM services through its unique virtual loyalty card iPhone app.

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Social CRM offers a different set of challenges from those related to common IT or CRM projects. In order to achieve success it’s important that people learn and understand these differences enabling them to make decisions for their own organization.

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Google is no longer a search engine; Google’s zeitgeist has permeated very aspect of online life, including social media. To speak to the breadth of Google’s online influence, it is foreseeable that in the very-near future we might all be using Google’s cloud-based Chrome operating system to load our Google Chrome browser to do a Google search or to check our Gmail email, all the while social networking on Google Buzz. Needless to say, Google is an important part of our Internet-based lives.

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Oh YouTube, where would we be without your endless hours of comic relief and social meandering—oh that’s right we would be working instead of spending our office hours watching babies breakdancing. If this doesn’t sound like you then you are the exception to the rule as the average Internet user spends 15 minutes per day on YouTube. Should you be unconvinced of the importance of YouTube…

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600 million daily searches and 10 billion tweets later Twitter has established itself as a critical element to any social media marketing strategy. Twitter’s success is not surprising though, given its unique balance of business & personal use and high-quality users.

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How Influential Are You?

If you’re in the social media marketing game, you know that more important than having a large number of followers is getting influential people to follow and share your content. As a social media brand manager this becomes even more important. If you are on Twitter, sharing links and publishing great content, you want the most influential people out there digging your stuff and sharing it with their hordes of followers as well. This will not only increase your Twitter following, but it will most likely raise the awareness of your brand and result in more profits.

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Social media is the next big frontier for marketers. It’s a gigantic space with billions of members worldwide that self-identify by profession, age, location, relationship status, tastes in music, movie preferences, favorite foods, and more. Who needs market research anymore? All you have to do is clue in to a certain demographic by interacting on social media and people who are searching for what you have to offer will come to you. It’s a way to reach out to and interact with your best customers—those who will be your brand evangelizers and will recommend your products and services to their friends—on an ongoing basis and keep them in the fold.

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Most companies and brands these days have started to realize that they can’t just keep playing the same old advertising and marketing game. They have to adapt to the emerging social media landscape in order to survive. Not only survive, but thrive. Consumers today are more likely to trust recommendations from friends than they are advertising messages, and those recommendations are coming through social media.

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