Social Marketing: Articles on Trends in Social Marketing, Social Commerce, Analytics & More

Official Facebook statistics can be hard to come by aside from the few that the company publishes at its whim. Fortunately for us, there are many data fiends, marketers and organizations who keep close track of Facebook stats through surveys and research of their own. Individual numbers can be misleading, but combined they form a compelling picture that help us to better understand who uses Facebook and what their interests on the social network are.

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Social networking sites have given non-profits an incredible portfolio of free tools to use to boost their public image, garner new volunteers, and raise money. Did I mention they’re free?

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Scene: It was 20 years ago and a nearly-gone-blind PR professional combs 17 daily papers with size 10 fonts for mentions of their company.

Flash forward to 2011: A PR pro has an alert of all the media mentions of their company forwarded to their inbox—then they begin responding and forwarding the content via their online social networks.

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Shopping on social networks is barely in its infancy yet new reports expect social commerce sales to rise 6-fold by 2015 (Booz & Co., Feb 2011). With the sector poised to be a key revenue driver in the coming years, Facebook is ideally positioned as the dominant leader and there’s little reason for businesses to wait to tap into this new B2C channel.

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One of the fantastic things about social networking is that it is still evolving. But it’s not evolving because the social media sites themselves are trying to change in any way, but rather because users behavior is changing and adapting to these new systems. In the social networking landscape, it is not the networks that drive innovation; it is the users who drive the network toward change.

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What’s interesting about the growth of social media is that it has grown largely independent of search engines. That is, social networks have been fairly closed off places for the majority of their existence. That means that all the information and links shared through social networks wasn’t directly boosting your SEO. It was helping boost your brand name recognition and perhaps helping customers find ways to engage with you brand, but it wasn’t helping your Google rank.

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LinkedIn is a resume-based website for business professionals looking to network—or is it?

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Part 1: The Future of Retailing Lies in a Cross-Channel World

As retailers continue to navigate their way out of the economic turbulence of recent years, many have found that the new landscape they’ve emerged into is characterized by new consumer behaviors—especially those borne of the new channels beyond the physical and virtual storefront.

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Thanks to some 50 million Americans carrying around smartphones, location based services are among the most prominent applications in today’s social technology sector with players big and small getting in on the action. San Francisco-based PlacePop is one such location based service that focuses on social CRM services through its unique virtual loyalty card iPhone app.

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Social CRM offers a different set of challenges from those related to common IT or CRM projects. In order to achieve success it’s important that people learn and understand these differences enabling them to make decisions for their own organization.

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