Social Marketing: Articles on Trends in Social Marketing, Social Commerce, Analytics & More

Social media guru Jeremiah Owyang has done extensive research on how companies organize and manage their social CRM and how these companies have adapted to the rapidly evolving social media landscape. In his research, he addresses how companies structure and manage their social CRM initiatives, how they integrate their sites with social media sites like Facebook and Twitter, and how companies staff their social CRM teams. He discusses where to allocate your funds to enable growth both through advertising and by building an army of external brand advocates. In this article, we will discuss the major learnings from Owyang’s research.

Continue reading »

Using a dashboard in your social media strategy is like bringing a Lamborghini to a street race—possibly overkill but guaranteed to put you ahead of the pack.

Continue reading »

Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

Continue reading »

So you have decided to throw off the corporate shackles of your 9to5er. Before you leave your cubicle forever, be sure to follow this social media checklist to ensure that you are promptly sacked and can begin receiving a big fat severance.

Continue reading »

Part 2: eCommerce Success Via Cross Channel Marketing  

In part one of this series, Social Technology Review analyzed RSR’s recent retail survey which made it empirically clear that, “the store-only trip, where customers begin and end their shopping process only in a store, is heading for extinction.”

Continue reading »

These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

Continue reading »

Think about how many hours each day you socialize with friends online, and then think about how many hours a day you socialize with friends in person. Yeah, it’s not even close. Businesses have surely noticed this growing divide and have been trying to capitalize on this digital trend for years, but the ever expanding online environment continues to keep statistics vague. Let’s take a look at current projections.

Continue reading »

Events are social by nature, and the beauty of the promotion business is that getting one person to attend will often ensure he or she brings several friends as well. Thanks to the Internet acting as an accelerant to the word of mouth strategy, businesses no longer need to rely on expensive marketing campaigns as much as in the past. However, with the world communicating through likes and shares on social marketing sites, the new dilemma is putting a price tag on each online interaction.

Continue reading »

So you think you have a lot of social clout? Social clout is a more difficult concept than most people think. The creators of Klout have created an algorithm to determine exactly how much influence someone has over their social networks. The interesting thing about a Klout score is that numbers mean nothing and true influence means everything. You cannot fake a Klout score—so far anyways.

Continue reading »

First social networks were fun. Then they were a public relations tool for businesses. Later they became customer service outlets. And finally, they were monetized. Finally there are ways to actually make money from the endless hours spent on the endless array of social networking sites.

Continue reading »
Social login powered by Gigya