Social Marketing: Articles on Trends in Social Marketing, Social Commerce, Analytics & More

This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations

The Humane Society of the United States is one of the largest and most successful non-profit organizations operating in the social space with over 700,000 Facebook fans and 55,000 Twitter followers to date. As the nation’s largest animal rights and welfare organization, the information it disseminates and campaigns it runs reach a large contingency of advocates.

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There are some phenomenal social media dashboards out there that offer a myriad of features—but, what if you want some features from this dashboard, and some features from that dashboard? Enter Metricly.

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This article is part of a series titled “Social Success Stories” in which we explore social media successes by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the new medium. In this article, we examine how one of the world’s largest IT corporations chose to embrace the social web to drive measurable results. By streamlining, harmonizing, personalizing and selling, organizations large and small can learn from Dell’s innovative approach in the sector.

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Part 3: Performance-Minded Solutions for Multiple Channels

In part two of this three-part series, Social Technology Review examined the ecommerce opportunities and organizational inhibitors RSR has uncovered in its latest annual survey of retailers.

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Surprise!, Google has gone social—again. Google has made yet another foray into the social scene, but this time they made a smarter decision and modeled their new +1 after the already uber successful Facebook Like button. After several unsuccessful attempts, including Orkut, Google Romance, Picasa, Friend Connect, Lively, Wave, Social Search, and Buzz. 

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Last year Facebook edged in on Foursquare territory when they opened Facebook Places—a hyper-local form of marketing copied from already successful location-based apps. Foursquare even openly welcomed the move from the social marketing giant as they sent a spokesperson to the opening party at Facebook HQ to deliver a speech about the importance of a big player like Facebook recognizing the importance location-based applications--but unfortunately the speech sounded more like a Foursquare eulogy than a Facebook Places welcome.

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This is the first in a multi-part series titled “Social Success Stories” in which we explore social media success stories by platforms and organizations.

Case studies provide marketers and organizations with the data they have been craving in the social media landscape to effectively leverage the social medium. In Part One of this series, we’ll examine how the social marketing platform Buddy Media makes the most difficult and first hurdle- accruing Facebook fans- a thing of the past through its ‘fan-gate’ campaigns.

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Do you eat, breathe, and sleep SocialTechnologyReview? Have you learned everything there is to know about Facebook and Twitter? Are you satisfied you’ve done everything you can possibly do to better your business on those huge social networking sites? If you’re wondering which networks to target next, then this is the article you need to read before moving forward in a new direction with your online social commerce strategy.

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In 2000, one person sending an online message to millions was spam. By 2010, it became an enjoyable occurrence on Twitter every day. While most of us may not have the online following that celebrities or famous Bronx snakes do, the same rules for getting reposted mostly apply to social groups of all sizes.

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460,000 new accounts are made each day on Twitter, with 140 million total Tweets sent in just as much time. It’s certainly a daunting task to be heard in such a crowded online location, yet many are often more concerned about Tweeting too much. There are many issues to consider when setting a quantity limit or goal, and all of the factors and tricks are worth knowing.

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