Social Marketing: Articles on Trends in Social Marketing, Social Commerce, Analytics & More

Luminate CEO Bob Lisbonne Discusses the Power of Pictures and How We Interact with Them Online

If a picture is worth a thousand words, images should be recognized as leading conduits for online information sharing and advertising. Yet this has been anything but the case on the web, where algorithms determine advertisements through the use of text and wordy links and fails to capture the attention of most readers. Enter California-based Luminate, an image platform intent on proving the power of pictures and revolutionizing the way we interact with them online.

15 Must Do Things on LinkedIn

With over 100+ million users, LinkedIn is the network of choice for professionals from all verticals to connect and discover opportunities. But if you’ve been using it as a dumping ground for your CV and not as the powerful network it is, you’ve been missing out. What can LinkedIn do for you? We’re taking a closer look at 15 simple ways to enhance your LinkedIn experience and make better use of your network. Whether you are a contractor, executive or new college grad, you will expand your network and opportunities by integrating these effective tips.

Interpreting Social Commerce Scorecards

For Spring 2011 the Usography Corporation has released a “Retailer Social Commerce Scorecard” which tallies the social features employed by various retail sites across the web. The study used the 15 social commerce features listed below to rank companies like Amazon, Macy’s, and Ikea by how many of the criteria were implemented on that company’s website.

No Pre-Packaged Social Web Here: LavaRow Interview

Remember the days when businesses paid a tidy sum for an ad and let the marketing guru’s do their magic while they sat back and tended to other matters? While traditional advertising of this sort is still around, most of you reading this article are no doubt cognizant to the fact that many marketing and ad campaigns are now found on social networks… and that poses some unique conundrums for organizations looking to quickly push their brand without participating.

CruiseNow CEO John Keen on Successfully Engaging Customers via Social Media

Social media can make or break a brand and few industries have had to wrestle with the implications of our social era more briskly than hospitality. Customer perceptions can change in as little time as it takes to read the headline of a bad review on TripAdvisor. But the social world is a two-way street, with attentive brands successfully engaging with customers and earning new ones in the process.

Etsy’s DIY Social Strategy: Q&A with Dave Brown

Etsy. The name alone conjures up images of grey woolen scarves made by loving hands around the family dining table. In fact, the vision is not far off. Hundreds of thousands of artists have flocked to set up ‘shop’ from the comfort of their own home, peddling their artistic or vintage wares in ways unimaginable at local craft fairs.

Facebook Marketing: What Facebook Metrics Matter and How to Track Them

If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a return.

LinkedIn: Tips on Leveraging LinkedIn for Social Commerce

LinkedIn has long been known as the place to network and find a job. In the past few years it has broken that mold and turned into a community of top professionals looking to share insights and build stronger businesses. 

What Metrics Matter in Twitter and How You Track Them

While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that  there so many metrics that you can look at.

40 Fascinating Twitter Facts

140 characters may seem morsel-sized but billions of them have managed to put Twitter on everyone’s radar from celebrities to marketers. What began as an experimental side project in 2006 has quickly ascended the ranks to become one of the world’s best known and most utilized social networks. Not to mention the world’s first micro-blog and real-time news feed.

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