Analytics: Articles on Analytics for Social Media

Return on investment (ROI). Three very simple words. But those are three words that can send a chill through even the most hardened corporate warrior. But ROI is something that the folks running the show demand. They want to see results for their money.

Continue reading »

Gigya’s analytics controls give you the opportunity to not only receive benefits from social media marketing, but to analyze how users are interacting with your site. Using analytics tools to evaluate our solution allows you to customize your solution to cater to your clients needs and to improve any areas that are lacking. Their GUI platform or through API allows you to classify your best site advocates and assign them a score through Gigya’s built-in iRank tool.

Continue reading »
Gigya Logo

Gigya is to social media what the Swiss Army Knife is to camping—a lifesaver. While there are hundreds of other plugins to choose from, Gigya offers a centralized service with a GUI-interfaced console and analytical tools. Their scalable services have been implemented by the likes of ABC, ESPN, Reuters, Time and Turner.

Continue reading »

You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

Continue reading »

SEO’s keyword stuffers move over—there’s a new sheriff in town. SEO was once hailed as the most effective low-cost marketing solution on the planet-- until now.

Continue reading »

Implementing social CRM isn't only about installing and rolling out software. There are a number of  factors, both technical and organizational, that you need to consider.

Continue reading »
Social login powered by Gigya