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Scott Nesbitt

Scott Nesbitt is a freelance writer based in Toronto, Canada who spends most of his day writing technical and marketing documents. Scott also blogs and writes articles, essays, and reviews for a variety of print and online publications. He hasn't snagged that elusive book contract. Yet.

Risk

So you’ve been looking at adding social sign-on to your website. You’ve become acquainted with the social sign-on landscape, you’re familiar with the advantages of using social sign-on, and you’re ready to delve a little deeper into the subject.

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Target Customer Engagement

Social sign-on is a great solution to the problem that many people face: the need to have a unique user name and password for each web site that they use.

But once customers (either actual or potential) are logged into your site, that’s when the real work begins. That work is engaging those customers, keeping them engaged, and converting clicks into purchases.

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