Scott Nesbitt

Scott Nesbitt is a freelance writer based in Toronto, Canada who spends most of his day writing technical and marketing documents. Scott also blogs and writes articles, essays, and reviews for a variety of print and online publications. He hasn't snagged that elusive book contract. Yet.

Implementing social CRM isn't only about installing and rolling out software. There are a number of  factors, both technical and organizational, that you need to consider.

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You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

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Return on investment (ROI). Three very simple words. But those are three words that can send a chill through even the most hardened corporate warrior. But ROI is something that the folks running the show demand. They want to see results for their money.

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The password has truly become the bane of most Internet users. It's been that way since ... well, since Web sites required you to log into them with a user name and password. Just think of how many passwords you have. It's probably more than a couple. Keeping track of them can be an almost impossible chore.

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These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

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Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

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While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that  there so many metrics that you can look at.

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If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a return.

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Costumer Engagement

One of the goals for a brand or firm using social media is to drive conversions. You want to turn those visits and clicks to sales. More importantly, you want those customers to keep coming back. Achieving that is definitely not easy.

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You’ve decided to implement social sign-on on your website. That’s potentially a good move. However, there are several factors that you need to consider before implementing social sign-on.

Let’s take a look at four factors that you should consider when implementing social sign-on.

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