Anonymous | Social Technology Review

Scott Nesbitt

Scott Nesbitt is a freelance writer based in Toronto, Canada who spends most of his day writing technical and marketing documents. Scott also blogs and writes articles, essays, and reviews for a variety of print and online publications. He hasn't snagged that elusive book contract. Yet.

Implementing Social CRM: 4 Questions to Answer Before Implementation

December 1, 2010

Implementing social CRM isn't only about installing and rolling out software. There are a number of factors, both technical and organizational, that you need to consider.

Analytics for Social CRM: The Best Options for Social CRM Analytics

January 3, 2011

You’ve got your social CRM system set up. Data, which started as a trickle, is now coming into the system like a steadily-flowing stream.

But what do you do with it? And, more importantly, how do you interpret it? That’s where analytics come into play. Analytics help you make sense of all that data flowing into your social CRM system, and can help you better focus your strategy.

Measuring the ROI of Social CRM

February 1, 2011

Return on investment (ROI). Three very simple words. But those are three words that can send a chill through even the most hardened corporate warrior. But ROI is something that the folks running the show demand. They want to see results for their money.

OAuth and Its Impact on OpenID

March 4, 2011

The password has truly become the bane of most Internet users. It's been that way since ... well, since Web sites required you to log into them with a user name and password. Just think of how many passwords you have. It's probably more than a couple. Keeping track of them can be an almost impossible chore.

Social Commerce: To Tweet or Not to Tweet (Do's and Don'ts of Tweeting for Your Brand)

March 30, 2011

These days, using social media to promote your brand and business isn't an option. It's a must. And one of the most effective ways to do that is by using Twitter. Used properly, Twitter is a fantastic channel for engaging customers and for building both buzz and a wider customer base. Used badly, Twitter can be the hot stove that burns the hand of your brand.

Tactics for Getting Retweeted

April 7, 2011

Some things are definitely worth repeating. Especially on Twitter, where those somethings are interesting links, quotes, ideas, or memes. Repeating those somethings is where a retweet comes in.

What Metrics Matter in Twitter and How You Track Them

May 13, 2011

While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that there so many metrics that you can look at.

Facebook Marketing: What Facebook Metrics Matter and How to Track Them

May 16, 2011

If you’re using Facebook to market your business or service, you’ve probably invested a lot of time and effort, and maybe even a little money, into that. And, like any investment, you want to see a return.

Driving Customer Engagement with Social Sign-On

June 13, 2011

One of the goals for a brand or firm using social media is to drive conversions. You want to turn those visits and clicks to sales. More importantly, you want those customers to keep coming back. Achieving that is definitely not easy.

Four Factors to Consider When Implementing Social Sign-on

June 14, 2011

You’ve decided to implement social sign -on on your website. That’s potentially a good move. However, there are several factors that you need to consider before implementing social sign-on.

Let’s take a look at four factors that you should consider when implementing social sign-on.

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